Hotel ElFuerte, the first hotel of the chain of Fuerte Hotels, was established in Marbella, Malaga and Andalusia, Spain. It was built next to the ruins of ElFuertede San Luis (Fort San Luis), which where the name of the first hotel was derived and later the entire company. After the death of its founder Jose Luque in 1984, the company was turned over to his descendants and as of today the company is still run by the family, and owns eight tourists property that maintain the same style and design as the first hotel that opened in Marbella.

Fuerte Hotels seriously takes sustainable tourism and is devotedly concentrated on responsible tourism. Fuerte Hotels have recently been concentrating on efforts on communicating their actions in the area of profitability and sustainability. They have utilized awareness campaigns on their blog, website, and social media networking sites, together with other publicity activities, where they involved stakeholders, employees, supplier as well as their guests.

Fuerte Group Hotels has put high importance to quality and exceptional facilities and services has been compensated with trust, prestige and adoration of their clients, companies and institutions across the globe. All Fuerte Hotels are Tripadvisor Greenleader and was given TripAdvisor Certificate of Excellence in 2015.