Sterling Resorts was founded over three decades ago. Their resort destinations are all located in evolving economies with markets that are constantly growing as well. The group offers unparalleled services, but their most notable ingredient in performing well in the industry is their investment in technology. They believe in keeping up with trends to remain afloat in the market. In 2014, Sterling is a 100% independently managed subsidiary of Thomas Cook India Limited (TCIL), and is a big participant in the global conglomerate, Fairfax Financial Holdings Limited Toronto. In 2016, the group acquired the Nature Trails Resorts Private Limited, a nature and adventure holiday organization.

This impressive addition to their portfolio was a great investment for the group. It enabled them to further expand their operations that are led by warm Indian hospitality and high-standard services. The Nature Trails, after all, was already a prominent name since its launch in 1989. It was already its own adventure and getaway brand that was one of the only ones offering really intense outdoor activities within its compound. The Sterling Resorts acquisition made Nature Trails also prioritize customer service, to which the technological investments Sterling has made are directed. They manage with the philosophy PEPS or People, Experiences, Places-Spark Joy.