About Fairfield Inn By Marriott Serena
Owned by Marriott Group of Companies, Fairfield Inn started as a quaint hotel located in the Blue Ridge Mountains of Virginia. Owned and developed by John Willard and Alice Marriott, the first Fairfield Inn hotel used to be Fairfield Farm and offered a stunning eye-candy in the region. Inspired by this beauty, Marriott created and built its first ever Fairfield by Marriott Hotel in 1987 in Atlanta, Georgia.
Originally intended to provide accommodation services for the economy market or below $45 a night and to compete with other leading hotel brands such as Hampton Inn, Red Roof Inn and Days Inn, Marriott launches Fairfield Inn. The brand success triggered a global expansion in 2003 with the brand targeting guests and clients from around the world. By 2017, during the 30th year anniversary of the brand, Marriott opened 900 hotels and expansions in their earlier branches in Asia and South America.
In 2019, Fairfield Inn reached another milestone and opened its 1000th hotel - Fairfield Inn & Suites by Marriott Denver Tech Center North. To commemorate the milestone, guests in the newly opened hotel gets the chance to win a 5-day stay in any Fairfield Inn hotel in the world, with free brownies at check-in, just like how Alice Marriott greeted hotel guests back in the day.
